Casinos are sometimes still associated with images of senior citizens puffing away on cigarettes as they sit at slot machines. But today's casinos have a diverse mix of clientele on their floor that range from the young to the old to the in-between. Digital marketing is a big reason for this. Successful casinos these days have an effective social media strategy working for them. One that not only lures first timers through their doors but anyone that 'likes' them on Facebook and 'follows' them on Twitter. One that establishes brand identity and helps foster customer loyalty.
Truly harnessing the promotional power of social media isn't an easy task. It takes time and work. You don't just set up a few social media profiles, lean back, start trending, and make it rain. Daily content must be pushed out to drive repeat visits, customer engagement, service, and referrals. Content that is interesting enough to get likes, retweets, and generate the kind of social shares to take your message and advertising viral.
Facebook - Casio Electronic Musical Instruments Middle East. Select Social Media Account. DoubleDown Casino is a social gambling casino that attracts nearly 5 million active users each month on Facebook. They offer a whole slew of options: free slots, free bingo, free poker, free video. Outline Your Action Plan. If you've been doing any advertising (and I hope you have), you already.
With more states legalizing gambling, and more casinos competing against one another, your online marketing approach must draw in your audience. Here are a few suggestions to help you achieve a return on your investment.
Plug Casino Events
Okay, perhaps the Oak Ridge Boys aren't the best example of casinos targeting a younger demographic, but we couldn't find a corresponding image that promoted Jay Z and Beyonce's casino gigs. Social media is a great way to promote upcoming events such as live music or comedy. It allows casinos to showcase booked talent with a YouTube clip as well as link to online ticket sales. If people in your network enjoy the YouTube video, or the artist showcased, they may even share your content with their fans or followers to further help you promote your upcoming live show.
Get Facebook Likes with Targeted Paid Ads
Paid Facebook ads are a great way to build awareness, promote casino events and live entertainment, and grow your fan base. Facebook allows you to test ads and implement highly selective targeting to reach the most relevant audiences. This will amp up social exposure and get your casino more Facebook likes. Many of those likes will be new and returning players – perhaps even big spenders.
Engage Your Audience with Promotions
One of the most powerful ways for a casino to engage its audience on social media is to post about contests, sweepstakes, and giveaways. This is a great way to generate a buzz and get players in the door. Certain promotions also allow casinos to collect information about their customers that can be used for other marketing purposes.
Let People Know About Big Winners
When people venture into a casino, they naturally have aspirations of hitting the jackpot and winning big. This optimism increases if they follow your casino on social media and routinely read about people – just like them – exiting the casino as winners. Make a big deal out of big winners.
Notify Players of Upcoming Tournaments
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Competitive players are attracted to tournaments and guaranteed prize pools. Social media is a great way to keep this type of player updated on upcoming tournaments and opportunities to win the pot.
Showcase Community Presence
Social media is all about building a sense of community and part of that is proving that you contribute to your community. Spotlight any regional public service or charitable contributions. Show support for local sports teams and causes. Demonstrate to your customers that your establishment gives back.
Conclusion
Social media is all about building a sense of community and part of that is proving that you contribute to your community. Spotlight any regional public service or charitable contributions. Show support for local sports teams and causes. Demonstrate to your customers that your establishment gives back.
Conclusion
Today's casino has an advantage that yesterday's casinos didn't have. Casinos today can continually engage customers and entice visitors with free points, free tickets, and free meals. They can also gain valuable insight into the likes and dislikes of customers. They can reward social activity - for instance, sharing online content with their friends and followers - with points and prizes. It's no longer a case of relying on lady luck to push new business through your doors. Casinos are now scoring big with effective online marketing.
The share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood in early 2018 despite a long stretch of controversies over privacy, fake news and censorship on social media, according to a new Pew Research Center survey conducted Jan. 8 to Feb. 7, 2019.
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More broadly, the steady growth in adoption that social platforms have experienced in the United States over the past decade also appears to be slowing. The shares of adults who say they use Facebook, Pinterest, LinkedIn and Twitter are each largely the same as in 2016, with only Instagram showing an uptick in use during this time period. (There are no comparable 2016 phone survey data for YouTube, Snapchat, WhatsApp or Reddit.)
Facebook – which recently celebrated its 15th anniversary – remains one of the most widely used social media sites among adults in the U.S. Roughly seven-in-ten adults (69%) say they ever use the platform. (A separate 2018 Center survey showed Facebook use among U.S. teens had dropped in recent years.) YouTube is the only other online platform measured that matches Facebook's reach: 73% of adults report using the video sharing site. But certain online platforms, most notably Instagram and Snapchat, have an especially strong following among young adults.
Instagram, Snapchat remain especially popular among those ages 18 to 24
As was true in previous surveys of social media use by the Center, there are substantial age-related differences in platform use. This is especially true of Instagram and Snapchat, which are used by 67% and 62% of 18- to 29-year-olds, respectively.
Particularly for these two platforms, there are also pronounced differences in use within the young adult population. Those ages 18 to 24 are substantially more likely than those ages 25 to 29 to say they use Snapchat (73% vs. 47%) and Instagram (75% vs. 57%).
By comparison, age differences are less pronounced for Facebook. Facebook use is relatively common across a range of age groups, with 68% of those ages 50 to 64 and nearly half of those 65 and older saying they use the site.
Other demographic patterns related to social media and messaging app use are relatively unchanged from last year. Women are nearly three times as likely as men to use Pinterest (42% vs. 15%). Around half of college graduates and those who live in high-income households use LinkedIn, compared with 10% or fewer of those who have not attended at least some college or those in lower-income households. And WhatsApp continues to be popular among Hispanics: 42% use the messaging app, compared with 24% of blacks and 13% of whites. (For more details on social media and messaging app use by different demographic groups, see the bottom of the post.)
Majority of Facebook, Snapchat and Instagram users visit these sites daily
A 2018 Center survey found that some Facebook users had recently taken steps to moderate their use of the site – such as deleting the Facebook app from their phone or taking a break from the platform for some time. But despite these findings and amid some high profile controversies, Facebook users as a whole are just as active on the site today as they were a year ago. Roughly three-quarters of Facebook users (74%) visit the site daily, including about half who do so several times a day. Milton keynes weather. These shares are identical to those reported by Facebook users in the Center's 2018 social media use survey.
Majorities of Snapchat and Instagram users also say they visit these sites daily, though they are slightly less likely than Facebook users to do so. The shares of young adults using these platforms daily are especially large. Roughly eight-in-ten Snapchat users ages 18 to 29 (77%) say they use the app every day, including 68% who say they do so multiple times day. Similarly, 76% of Instagram users in this age group visit the site on a daily basis, with 60% reporting that they do so several times per day. These patterns are largely similar to what the Center found in 2018.
Other platforms are visited somewhat less frequently. Some 51% of YouTube users say they visit the site daily – a slight increase from the 45% who said this in 2018.
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Note: See full topline results and methodology here.
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